Question 3 [[Charlea]]

What have you learnt from audience feedback?
Our film targets mainly a young female audience, however it can also be enjoyed by a young male audience as well. The main reason for this is that women would have a more maternal instinct towards Sam, boy would enjoy it as it includes humorous moments in a deep subject matter.
From our audience we got good feedback about our setting and how it was relatable to them because most of them had been there or lived there. They related to the character because you can see his from a working class background, and a broken home.
We learnt form our target demographic that we managed to portray a family breakdown with delicacy and also portrayed it in a new light.



For Audience feedback on our intended audience we created a Facebook feed, this meant we were able to appeal directly to our intended audience and gain their feedback.
http://www.facebook.com/#!/group.php?gid=276450286849



We used idea’s like in the film for the bus stop, we also tried out different recommended techniques, this is what encouraged us to peruse the voice over.

For the poster we conducted a poster vote, we asked people to say which ideas they preferred and what colours they thought would work, we also asked about titling and what they would improve on throughout the production.

The audience feedback we gained helped us immensely in improving our film and posters to create our piece, Chips.

I arranged family and friends to come and see the film, so we got a mixed response from a wide range of generations here are some of the comments made…

• "You really feel love for the boy" Damian Parsons 30
• "It’s very picturesque and the story line was compelling" Gillian Parsons 44
• "Stunning!! Some of those shots were beautiful" Kayliegh 19
• "Awww his so cute I want to hug him, I feel really sorry for him" Mandy Filmer 17
• "The way you’ve put it together with the voiceover was really clever. Well done, I thoroughly enjoyed that" Joyce Clark 75
• "Good characterisation, some continuity errors in the background, but overall a well strung together production" Edward Jones 49
• "Some of the child’s diction wasn’t clear, and I wasn’t quite catching all he said, in a way it worked but it would have been nicer to hear it more clearly, I did enjoy it though." Lucy Woodhead 19

These comments really helped me get a proper view of the overall film, from the audience’s side. It made me see that we had succeeded in having some stunning cinematography within our film and we also managed to deal with a hard-hitting subject matter with fragility and delicacy. It did also bring our attention to something we should have paid more attention to like the continuity in the background, when the bus and the people randomly disappear during our shot reverse shot. Also it was commented that some of out pauses should have a been a bit shorter or at least more content within. However with the criticism we did also have praise, this helped to reinforce that we were trying to get the audience to really connect with Sam’s character.

Quotes about the poster

[Text received] Just saw your poster, looks well good, need to sort out some font things, but looks proper pro, that picture of the boy’s brill btw, looks sweet as :) :) xx Female Student 18

"That’s clever, I wouldn’t be able to do that, it looks really realistic, I would go and see that film if I saw it on the wall" Mathew Nash 25

"Not a mass fan of some of the layout, but I do really really like it" Teri Rice 20

"Some font need to be clearer and bigger, it does look very good" Liam Todd 18

"I like the fact that the boy is the main feature you can tell straight away his an important character and the colours you’ve chosen work really well together." Lorraine Nash 16

From this I deduced that some of the Font in the poster needed work, and that some of the grey tones could have been darker to make it clearer from a distance. However the poster did also appeal to the target audience and the fact that most mentioned that they would have seen it, and that it looked professional showed that the poster did the job it was meant to do. We wanted to show Sam as the main character and from some of the feedback you can tell that we have achieved this.

The Review

• "What’s with the random seagull, it’s well distracting" Teri Rice 20
• "The language used is very clever, I’m really impressed" Mathew Nash 25
• "I Like the design of it, you can tell you put a lot of thought into it, the seagull works well with the fact that it’s the Salt-Water issue" Thomas Laurence 18
• "Clever use of language, good layout, I like the seagull graphic, it fits well with Little white Lies design" Male student 19

Through these comments you can see that we have managed to make a review that looks like the LWL’s ones. We did get mixed reviews on the choice of graphic however because it was the Salt-Water issue most found it quite clever that we had added it in. The language was commented upon as in LWL they have a particular language type, but luckily we have Hollie who is a word genius, and she managed to make it sound like the magazine. Our audience brought this up in comments.